Old Gold Comedy Theater

The Old Gold Comedy Theater aired over NBC for one season, from October 29, 1944 to June 10, 1945. The Lennen and Mitchell ad agency wanted to produce a comedy series for Old Gold cigarettes, a brand of the Lorillard Tobacco Company. The show was patterned after the successful format used by the Lux Radio Theatre and Cecil B. DeMille. Preston Sturges, an up and coming director, was originally tapped to host the show, but was already committed elsewhere, and so suggested Harold Lloyd, a silent film star, with whom he had worked in the past. As this was his first radio program, Lloyd worked for many months to get over his fear of the microphone. Critics believed he was improving as the season progressed, and would have eventually mastered the art had the series lasted more than one season.